• Back and Better Than Ever!

    A dedicated Life is Good store has returned to downtown Saratoga Springs! Find us in the Collamer building, right next to Saratoga Outdoors.

    About the Store 
  • Returning to Our Roots!

    Back in 2008 when Saratoga Outdoors came to Broadway, it started as a Life is Good store known as "Just Plain Good". Over a decade later... We're back in business!

    Read About Our History 
  • Here We Go Again!

    It's an incredible full circle moment to reopen a dedicated Life is Good store right next to where it all began. Stay up to date with our new store by following our social media pages!

    Follow Us 


Come See Us Saratoga Springs!

Step into our uplifting Life is Good store, and discover a positive shopping experience that will leave you feeling inspired and energized. Feel the power of optimism!